Search Engine Optimisation (SEO)
Appearing in the top results of search engines for the phrases and keywords relating to your business is a must-have when growing your business.
The term ‘Search Engine Optimisation’ gets thrown around as a buzzword but, if you want your website to be found on an ongoing basis, SEO is the most important factor to consider when building and maintaining a website.
Search Engine Optimisation (SEO) will bring in a steady and increasing interest to your business by placing your website at the forefront of the search results page.
Like a fine wine, SEO matures with age if done right. Other digital marketing techniques like Facebook and Google paid ads only work as long as you keep paying. And it gets VERY expensive.
Search engine optimisation keeps working for you. The work you put in will serve you for the long term. In marketing speak, we call it ‘evergreen content’.
In other words, SEO is a long term asset that improves over time.
Search Engine Optimisation (SEO) needs to be part of the ongoing strategy for your website.
What does Search Engine Optimisation mean
Search Engine Optimisation is the development and ongoing maintenance of your website to ensure your business has the best chance of showing in the top search results of Google and other search engines.
Having a nice looking website with great content that communicates your business product or service is not enough. You need to be in the space where people are searching for you.
Google is where people go to search for your business, a product, service or problem.
If you’re not in the top 3 results, you’re missing out on business.
What does Search Engine Optimisation Include
There are a range of upfront and ongoing search engine optimisation activities that need to be included when you create a new website and as part of the ongoing maintenance.
Upfront search engine optimsation includes:
- Keyword research
- Information architecture and website structure
- Internal linking strategy
- Content strategy
Ongoing search engine optimsation includes:
- New Keyword research
- Content refinement
- Ongoing content strategy
- Analytics and analysis
- Conversions optimisation
- Backlink building and content distribution