Search Engine Optimisation (SEO)

Appearing in the top results of search engines for the phrases and keywords relating to your business is a must-have when growing your business.

The term ‘Search Engine Optimisation’ gets thrown around as a buzzword but, if you want your website to be found on an ongoing basis, SEO is the most important factor to consider when building and maintaining a website.

Search Engine Optimisation (SEO) will bring in a steady and increasing interest to your business by placing your website at the forefront of the search results page.

Like a fine wine, SEO matures with age if done right. Other digital marketing techniques like Facebook and Google paid ads only work as long as you keep paying. And it gets VERY expensive.

Search engine optimisation keeps working for you. The work you put in will serve you for the long term. In marketing speak, we call it ‘evergreen content’.

In other words, SEO is a long term asset that improves over time.

Search Engine Optimisation (SEO) needs to be part of the ongoing strategy for your website.

SEO should be thought of as search experience optimization, everything about a website must start with the user expereince and how it solves a problem for for its visitors.

Justin Roberts

What does Search Engine Optimisation mean

SEO is fundamental if not the main component within your digital strategy. Most people know what is SEO and how it works to some extent but competing against other websites in your industry is becoming increasingly difficult.

You can take a search engine optimisation course but this will only give you the basics. I’ll give you a few SEO tips below but to truly reap the benefits of SEO it requires an SEO agency to work on a strategy that’s side by side with your ongoing business growth.

Search Engine Optimisation is the development and ongoing maintenance of your website to ensure your business has the best chance of showing in the top search results of Google and other search engines.

Having a nice looking web design with great content that communicates your business product or service is not enough. You need to be in the space where people are searching for you.

Google SEO is where people go to search for your business, a product, service or problem.

If you’re not in the top 3 results, you’re missing out on business.

What does Search Engine Optimisation Include

There are a range of upfront and ongoing search engine optimisation activities that need to be included when you create a new website and as part of the ongoing maintenance.

Upfront search engine optimsation includes:

  • Keyword research
  • Information architecture and website structure
  • Internal linking strategy
  • Content strategy

Ongoing search engine optimsation includes:

  • New Keyword research
  • Content refinement
  • Ongoing content strategy
  • Analytics and analysis
  • Conversion rate optimisation
  • Backlink building and content distribution

How to do SEO yourself

Search Engine Optimisation or SEO is full of secrets that most SEO agencies don’t want clients to know. They over analyse and complicate the process to make out as if understanding what Google is doing is rocket science.

SEO is complex for the majority of businesses but there are simple strategies you can implement yourself with a little knowledge.

Here are a few SEO Ideas you can do yourself to increase your website rankings that you don’t need an SEO expert for.

  • Choose a primary SEO keyword per page and focus on it.
  • Use your primary SEO keyword at the front of your page title.
  • Use a H1 tag (Heading 1) as the main heading and use your SEO keyword.
  • Use H2 tags for descriptive subheadings multiple times
  • Write about the subheadings in a few paragraphs.
  • Write about your primary keyword in a few varing blog posts
  • Link back to your primary content from the blog posts using the seo keyword.

I could keep going with this list but I’ll save that for another blog post of my own ?

How does SEO help your business

Competition is out there. People are starting businesses more and more, year on year. Search engine optimisation is the only way to stay competitive and relevant in an increasing saturated world.

Search engine optimisation is a critical component of your overall digital marketing strategy. SEO helps your business gain online visibility by increasing the chances of your website appearing in higher search engine positions.

Having a well built and well-designed website is not enough to get ranking in the #1, #2 or even in the top 10 search results.

You need to have an ongoing commitment as part of your business plan and growth strategy.

What is an SEO strategy

An SEO strategy is a detailed plan that outlines the progressive and ongoing improvement of your website’s search engine rankings to assist in reaching your business goals. The strategy will improve many varying SEO factors relating to your website experience including:

  • Technical SEO and development
  • Contect strategy
  • On page SEO
  • Conversion rate optimisation
  • Link strategy and architecture

Benefits of organic search

Ranking in the top 3 in Google will send free traffic to your website and get your product or service in front of the people searching for it. Once you’ve climbed the rankings to get a top 3 position, the hard work is done and it costs very little apart from the SEO agency fees if you have a maintenance plan in place.

Paid search gets very expensive and only lasts as long as you’re paying for it. Organic SEO is a long term investment and the right SEO agency will bring you an exponential return on your investment.


Contact this Search Engine Optimisation consultant

I’m happy to catch up for a call and give you a basic review of your website you need to be optimised for search engines. Head over to my contact page and book in a time.

I focus on the following local areas for Search Engine optimsation but any area works for me.