You have the idea, the product, the team. Now you need more paying customers. Startup digital marketing will take a systematic approach to your growth strategy resulting in more exposure, more leads and more sales.
Unlike traditional marketing, startup digital marketing focuses on the metrics that matter – at all stages of a product’s lifecycle. It’s about making specific and data-driven decisions, instead of just focusing on brand awareness and reputation.
We all know we need to great a website, write blogs, post on social media and maybe pay for some ads on social networks if we have the budget.
But how do you measure the impact of this effort and make sure it’s going to work for the long term?
Startup digital marketing uses low-cost channels, as opposed to conventional media such as paid advertising. With clearly defined funnels and objectives, it takes out a lot of the guesswork inherent in traditional marketing.
Digital marketing is removing the boundaries of marketing to enable every aspect of the customer experience to focus on attracting more engaged customers.Mike Volpe, Former CMO of Hubspot.
Create engaging content to boost your startup digital marketing
More than anytime in history, people are bombarded with a constant stream of marketing and advertising as they compulsively use their mobile devices. Most don’t even notice it.
The challenge is creating engaging content that captures an individuals mind in an ocean of others doing the same thing. Your content needs to stop the scroll.
Either write something worth reading or do something worth writing about.Benjamin Franklin
Experiment-driven digital marketing to determine the most effective way to grow your startup.
Startup digital Marketing involves a mix of traditional marketing, development, design, engineering, data, and analytics.
How I help with your startup growth marketing
I work with you to create a strategy that understands what makes potential customers pause, be engaged and take the next step.
Together, we will craft a compelling story and design a lead generating strategy. After we have an acquisition engine running we will then increase conversions as they scale. We do this by utilizing search marketing, paid ads, landing pages and content creation
While your startup is scaling up it’s marketing efforts, I then focus on the digital marketing automation tools you need to grow sustainability.
The best marketing doesn’t feel like marketing.Tom Fishburne, Founder of Marketoonist