About Justin Roberts

First and foremost, Justin Roberts is a dad of three under 5. My kids keep me on my toes.

I have lived (and worked) in Copenhagen, Singapore, Los Angeles and, of course, Sydney. I now live 2 hours south of Sydney in the Southern Highlands.

I founded and managed a web design company servicing the Central Coast and Sydney, Australia which operated for 5 years. It was called Big Click Studios and was eventually acquired.

I’ve founded startups and have consulted many others in a range of areas.

My focus now includes but is not limited to:

  • Digital strategy
  • Business strategy
  • Software design
  • User experience
  • Product management
  • Customer acquisition
  • Web design
  • Search engine optimisation

I focus on outcomes over outputs, people over processes and problems over solutions.

Justin Roberts

I have extensive experience working in Asia, Europe and the US for agencies, startups, enterprises and governments.

This has given me a broad set of skills, particularly enhanced by the various teams I’ve worked with and had the opportunity to learn from.

My core skills and focus have always been human-centred design and interaction. I am fascinated by the cognitive psychology aspects of decision-making and behaviour which surround every human experience and how this can be used to solve real-world problems.

If you’d like to read more about my professional career you can see my working history on LinkedIn – Justin Roberts Designer

Justin Roberts believes…

I pride myself on my ability to challenge core assumptions, unpick legacy behaviors, streamline complex processes, and strike a balance between great design and functional development.

Justin Roberts

I believe in collaborative, cross-functional, learning-centric ways of working which focus on outcomes over outputs, people over processes and problems over solutions.

My work involves discovery, problems identification and validation, ideation, customer research, testing assumptions, prioritising value, progressively learning, iterating quickly and continuously delivering value.

Contact me if you’d like to collaborate.