I design simple and intuitive solutions to complex UX problems.



Human Experience

I'm an experienced and passionate User and Customer Experience practitioner. I create engaging and meaningful experiences, which can be executed from online solutions through to organisation wide-strategies.

Digital Strategy

I have a passion for strategy and new thinking. Throw in some digital, and I'm happy as Larry (Who ever that is). I think big and instigate ideas in others through thought leadership, design thinking and practical ideation.

Art Direction/Design

I have a strong background in visual & interaction design with agencies, client side & running my own small digital agency. This experience is how I create engaging and beautiful solutions across multiple channels

Some rambling brain dumps See all Articles here

Do you need a formal psychology background to be a UX designer?

Over the last few years I’ve taken an interest in the psychological side of UX, with the aim to better understand humans and learn more about why we think the way we do. I’m hoping this helps me in my day-to-day quest as a UX/Product Designer trying to improve the world in my own small… View Article

December 23, 2013//

Freelance Web Designer Back in Sydney

So, it’s been way too long since my last blog post. This is a very quick and dirty update to prompt me into getting back into blogging and also to let people know i’m now based back in Sydney Australia as there was some confusion around me still being based in Copenhagen due to my… View Article

June 15, 2013// Tags:

What Should you Expect from a Freelance Web Designer

Working on and off as a freelance web designer for the last 10 years or so has taught me that all clients have different expectations. Each client will have a unique idea on the quality of the design, how the project should be managed and what the project deliverables are. This can sometimes be hard… View Article

December 27, 2011// Tags: