Freelance UX, Product Design and Startup Consulting

I help businesses deliver the right value at the right time. I take a progressive approach to solving problems and reduce risk through constant measurement, alignment and agility. Using a mix of design thinking, lean startup and agile methodologies I help you better understand your business goals and how you reach them through Human-centered innovation.

I focus on solving your customers’ problems. In the way most beneficial to you. And when I say ‘you’, I mean your business.

The businesses I have worked with vary from early-stage startups, advertising agencies and enterprise organisations. I use a combination of design thinking and product management mindset to determine the most impactful outcome for you.

I work with teams on:

  • Problem Discovery
  • Research and Validation
  • Product Management
  • Product Design
  • UX Design
  • Communication Design
  • Service Design
  • Agile Coaching
  • Organisational Improvements
  • Workshop facilitation

Please contact me if you think I can help you.


Experiment design

Test and validate your product before going to market. Craft experiements to collect the customer feedback and data you need to confirm your approach. Landing pages, digital ads, prototypes or a (MVP) version of your product.

Roadmap development

The hardest thing about building a software product is knowing what to deliver and when. Develop a phased product roadmap to insure you bring the right value to the right market at the right time.

User experience and interface

Designing user interfaces and user experiences is where I started. My process seeks not only to bring a defining visual identity to your product, but also to ensuring the best possible experience that meets user and business goals.

Value delivery

Continously deliver value by structuring your communications and processes so nothing gets lost. Breakdown scope by opening up comunication and building a balanced team that usalise modern software delivery practices.